Introduction
Google Ads launched on 23rd October 2000 and has changed the landscape of Internet marketing. It’s an advertising platform where advertisers can run ad campaigns and drive traffic to the websites or services they offer. Various objectives, campaign types, targeting options, and ad formats are available for advertisers.
What is Google Ads?
Google offers one of the largest advertising pay-per-click programs in the form of Google Ads. Google Ads is a pay-per-click online advertising platform that allows advertisers to display their ads on Google’s search engine results page SERP. Based on the keywords that want to target, Businesses pay to get their advertisements ranked at the top of the search results page.
Since the platform runs on pay-per-click (PPC) advertising, Advertisers only need to pay when a visitor clicks on your ad. There is a nominal one-time activation fee. After that, advertisers only pay for the clicks on keyword-targeted Ads. It facilitates complete control of advertising campaigns and budgets.
Simply put, the Google Ads marketplace works like an auction where people bid for clicks, However, It’s not necessary that the highest bid wins. Apart from money, google also considers the quality score to ensure that the people clicking on the ads have the best possible experience.
How to start with Google ads?
To get started with Google Ads, the First and foremost thing is to have a business joke aside, you’ll need to create a Google Ads account, Once you’re done signing up, you can set up your advertising goals and objectives. It is very crucial to define your target audience. Google Ads allows businesses to target users on two main networks- the search and the display network.
The next step is to choose the appropriate advertising campaign type such as a Search ad or display ad, after selecting the campaign type you need to create compelling ad copies and select relevant keywords or interest that aligns with your target audience’s search query. Lastly, set your budget and bid strategy and, you can monitor your campaign performance regularly.
Now let’s understand the different types of ad campaigns that are available for advertisers to use.
Types of Ad Campaigns.
There are 8 different types of ad campaigns with Google Ads:
- Search Ads: text ads on Google search results.
- Display: Image ads on websites or on Gmail.
- Video: Video ads on YouTube.
- Shopping: Product listings on Google.
- App: your app promotion on many channels.
- Smart: Simplified automated ads on Google and across the web.
- Local: Drive customers to a physical location.
- Discovery: Runs ads across Google’s feeds when open.
Conclusion
In a nutshell, Google is the world’s leading search engine, video advertising, and display advertising network. Consequently, advertisers have many options to choose from when it comes to campaigns and ad types.
As Google Ads operates on a PPC (pay-per-click) model, this gives advertisers complete control of campaigns.
In this read you’ll understand the basics of Google ads and how to get started with it, there is still a lot to uncover and learn which we’ll do in the upcoming blogs that will be connected to Google ads.
